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Land Rover Joins Wasps Rugby Club As ‘Main Partner’

  • Land Rover announces a significant new rugby sponsorship with Wasps
  • The deal will complement Land Rover's existing sponsorship with Coventry Rugby Football Club
  • The club will relocate to Coventry from December 2014

Whitley, UK, October 8th 2014 ‑ Land Rover has today been announced as the new main club partner of Premiership Rugby club Wasps which is relocating to the Ricoh Arena in Coventry, furthering Land Rover's commitment to rugby and the Coventry area. 

Land Rover's partnership with Wasps is the latest addition to the company's long standing support of rugby at all levels of the game, from Rugby World Cup 2015 and Premiership Rugby to the community game, where thousands of youngsters benefit from its annual Land Rover Rugby Premiership Cup.

Wasps is currently based in High Wycombe but have today confirmed its acquisition of the Ricoh Arena with immediate effect.  Wasps will play their first home game at the Ricoh Arena in December 2014 but until then will continue to play home games at Adams Park in High Wycombe .

Speaking at today's launch, Phil Popham, Group Marketing Director, Jaguar Land Rover, said: "Today's announcement is not only an important addition to Land Rover's growing rugby sponsorship portfolio, but represents a significant increase in our investment within the Coventry area.  We are proud of our heritage in the region and already support a number of local community projects, so with Wasps confirming its move to the Ricoh Arena, it offered us a fantastic opportunity to further strengthen our community links, engage our thousands of employees and Land Rover owners who are also rugby fans.  We are excited by the club's ambitions for the future on and off the field, and look forward to the start of ou

Britons - and Range Rover - cheer Royal family

While Prince William and Kate Middleton have yet to give their newborn son a name, the tiny Prince of Cambridge did get his first taste of luxury on the drive home from the hospital in a Range Rover.

If anyone has reason to celebrate the royal birth, it’s the British automaker, suggest several marketing and automotive analysts. The Duke and Duchess of Cambridge's emergence from London’s St. Mary’s Hospital was captured by the world's TV cameras with the Range Rover logo prominent as the royal tot was tucked into his car seat.

“That definitely made a statement,” says George Magda, vice president of Herman Advertising, in Fort Lauderdale, and a specialist in luxury marketing. “They could have picked a Bentley or a Rolls-Royce but this definitely says that Range Rover has made it as a true luxury vehicle.”

The Range Rover is the top-line model of British-based Land Rover, a company that had far more humble roots when it was founded in 1948. While closely linked to Britain, it was the sort of brand better more commonly associated with British ex-patriates, especially those who needed an extremely rugged vehicle to traverse mud ruts and gravel trails.

While the royal family was long known to use various Land Rovers on their private estates such as Sandringham or Balmoral, Queen Elizabeth is more often seen begin chauffeured in one of the traditional symbols of British luxury, such as the Bentley Mulsanne prepared for the recent diamond Jubilee of her coronation.

The fact that a somewhat more mainstream product served two potential future kings says a lot about the future monarchs, suggests Magda, pointing out that mother Kate Middleton has become a fashion icon with a strong influence on “upper-class soccer moms,” both in Britain and the U.S., who will now want to consider a Range Rover as “an accessory to their own lifestyle.”

Not everyone is convinced the news of the day will get folks rushing to Land Rover showr

  • Because Range Rover is a
  • Www.autoexpress.co.uk › Land Rover ›
  • Alistair



    Member Since: 11 Feb 2011
    Location: Peterborough / Bordeaux / Andorra
    Posts: 7973

     

    I hadn't realised it was population based..... China to win then

    1. China 1,384,688,986
    2. India 1,296,834,042
    3. United States 329,256,465
    4. Indonesia 262,787,403
    5. Brazil 208,846,892
    6. Pakistan 207,862,518
    7. Nigeria 195,300,343
    8. Bangladesh 159,453,001
    9. Russia 142,122,776
    10. Japan 126,168,156

  • Final mileage: 22,844 milesReal-world economy:
  • .